- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Experiences Report
YPulse’s Experiences report captures what in-person / virtual events young people are excited to attend, how brands can engage Gen Z and Millennials through experiences, and what young people are prioritizing this summer.
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- What in-person and virtual events young people are interested in attending
- How young people feel about brand events and what they expect from them
- How the economy and inflation impact young people’s spending on events / experiences
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Report Length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2023.
Additional Survey Content in the Data File: An extended list of the events young people are excited about attending in the next six months, what items young people are planning to purchase this summer, and how they feel about product events vs brand-sponsored experiences.
Recent years' reports on this topic
- 2025Experiences Report
- 2024Experiences Report
- 2022Experiences Report