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Video Update: Gen Z and Brands 2022

As Gen Z ages up and into more spending power, they are-or should be- becoming even more of a focus for brands. They're also notoriously complex, and relying on stereotypes will get you nowhere with this generation.

Watch this quick overview of our latest special report, Gen Z and Brands, covering...

  • What Gen Z is looking for in the brands they buy from
  • Which brands are winning their affinity
  • The aspects that make this generation's brand behavior unique

Subscribe to the YPulse Newsletter for more Gen Z insights

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