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Video Update: Gen Z and Brands 2022

As Gen Z ages up and into more spending power, they are-or should be- becoming even more of a focus for brands. They're also notoriously complex, and relying on stereotypes will get you nowhere with this generation.

Watch this quick overview of our latest special report, Gen Z and Brands, covering...

  • What Gen Z is looking for in the brands they buy from
  • Which brands are winning their affinity
  • The aspects that make this generation's brand behavior unique

Subscribe to the YPulse Newsletter for more Gen Z insights

Content used in this video

YPulse uses data and content from it’s own report and article insights. See the content used to create this video below and dive deeper into the resource.