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North America

Brand Spotlight: Pepsi

Brand Tracker Spotlight

Pepsi has unveiled two new soda shop-inspired colas in a nostalgia-inducing campaign starring hip hop heavyweight Doja Cat. Gen Z and Millennials are notoriously fond of nostalgia-themed products and campaigns (polaroids and vinyl and Juicy tracksuits, oh my)—and between her meme-worthy posts and oft-trending sounds on TikTok, Doja Cat is a quintessential Gen Z celeb.

To see how you can track Pepsi and 400 other popular youth brands along 20 diagnostic measures, set up your own YPulse demo.

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