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The past two years have been a time of reevaluation, reassessment, and realizations for Gen Z and Millennials, influencing them to shift their mindsets and take a more intentional approach to life. Now, these gens are putting their happiness in the spotlight and harnessing "main character energy" to make themselves the protagonists of their own lives. But what does that really mean-and how can brands get involved?
To read the full Main Character Energy report, click here.