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With a company history that dates back to 1869, Kraft Heinz has been a part of American’s lives for over 150 years. While rich in history, Kraft Heinz can’t afford to be complacent – consumers have more options than ever before and history is filled with brands that lost touch with the changing tastes and preferences of young consumers.
Join Anthony Jackel from Kraft Heinz and MaryLeigh Bliss from YPulse to hear how continuous tracking of 400+ brands across 10 industries before, during, and after the COVID-19 pandemic has uncovered the significant role that brands play in the lives of young consumers.