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Fine, We’ll Write About Dot Cakes on The Viral List

Article | 06.05.26 | North America, Western Europe

The dot cakes’ controversy is almost as viral as the desserts themselves Simple as they are, dot cakes—tiny cakes in a cup typically covered in frosting and rainbow nonpareil sprinkles—have become Gen Z’s latest food obsession online and IRL. Young people are lining up to buy them, bakeries are struggling...

YPulse Explains: Gen Z’s Therapy Speak Slang

Article | 06.04.26 | North America

What is said in therapy, stays in therapy. Or at least, it used to be that way. Mental health topics that were originally ‘too taboo’ to discuss in public, Millennials helped normalize in a way no generation had done before. Through blogs and self-help content, they brought concepts like trauma,...

Mental Health Report

Behavioral | 06.03.26 | North America

Young people are more tuned in to mental health than ever—but awareness alone isn’t making them feel better. Teen mental health is actually improving, while young adults are still constantly stressed, with money, the job market, and social media topping their anxiety lists. Optimism is slipping—especially for older Gen Z...

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Europe vs. America—Is Gen Z “Googling” in the ChatGPT Era?

Article | 06.03.26 | North America, Western Europe

Is Gen Z still “Googling it”? If you’ve read the headlines lately, you might not think so. For the past year, stories have been circulating about AI becoming the new top search engine—much in the same way TikTok was once framed as Google’s next big challenger. On the surface, the...

Gen Z’s Most Recommended Brands

Special | 06.02.26 | North America

Young consumers hold serious power over a brand’s success—and these days, their influence goes way beyond IRL conversations. Social media has transformed the game, making an endorsement from a regular person often more valuable than a polished brand ad. So what brands are actually getting Gen Z buzzing, and what’s...

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Gen Z’s Favorite Teacher is YouTube

Article | 06.02.26 | North America

It’s easy to assume YouTube is just TV for Gen Z. After all, you’ve seen the headlines. Even YPulse has said that YouTube’s content now rivals cable and streaming giants in Gen Z’s eyes. But we’ve also said that while YouTube is absolutely entertainment for Gen Z, it’s also where they...

Gen Z’s Blind Boxes Get the Golden Ticket Treatment

Article | 06.01.26 | North America

ICYMI (somehow), Gen Z has a deep love for blind boxes—lining up for mystery drops, chasing rare items, and turning every unboxing into content. (Thanks, Labubus!) Over the past couple of years, tons of brands have leaned into the format, releasing their own versions—from pins to plushies to drinkware—in hopes...

Replay: Post-Social Playbook

Webinar | 06.01.26 | North America

Nothing is Safe from Gen Z’s Spicy Bowls on The Viral List

Article | 05.29.26 | North America, Western Europe

Spicy food bowls are TikTok’s latest food obsession There’s another food trend bubbling up (pun intended) on TikTok: spicy bowls. The base of the dish is essentially a spicy, pickled mashup: meats, eggs, seafood, vegetables, and other add-ins soaked in heavily seasoned brine and usually eaten with Ruffles potato chips...

Which Movies are Gen Z Planning to See This Summer?

Article | 05.28.26 | North America

The first day of summer may technically be June 21, but for Gen Z, it’s officially summer blockbuster season. (Calendars be damned!) And for the gen who is reportedly driving the box office, their summer is being defined just as much by what’s playing at the theater as by their...

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