- Report
- Special
- Report
- Special
North America
LGBTQ+ Youth Special Report
Lesbian, Gay, Bisexual, Transgender, and Queer / Questioning youth make up a significant portion of all young people. So, when brands aim to connect with this community of young consumers, they need to understand what they value, what they want to see from brands, how they express themselves, and more.
In this special report, YPulse data gives a comprehensive look at LGBTQ+ young people through our Behavioral, Trend, and Brand Tracking data so that brands can understand how to engage with them authentically.
Download the full report for further insights
- How many 13-39-year-olds identify as LGBTQ+
- LGBTQ+ young consumers' top YScore+ brand
- How LGBTQ+ youth perceive allyship and diversity efforts in advertising and media
- How brands are connecting authentically with the young LGBTQ+ community
Report Length: 16 pages. Based on YPulse surveys of 13-39-year-olds in North America & YPulse’s syndicated youth Brand Tracker data.
Want to explore the LGBTQ+ audiences even further? Pro users can filter all data to LGBTQ+ young people in the Pro Data dashboards.