We have long called Gen Z and Millennials “The Generations of Researchers” and with their access and knowledge of the internet, they are the most connected generations to date. So, how does this affect how and where they learn?
YPulse’s new research explores how and where young consumers are learning—outside the classroom. From the first resources they turn to when they want to learn something new to how they’re shaping alternative ed, Self-Taught digs into how they research everything from passions to products. These generations have a new set of digital teachers, and brands have a major opportunity to take the podium.
Based on a survey of 1450 13-39-year-olds in North America, fielded September 2021
Report length: 35 pages
