NEW GEN Z 101: Unlock & Outlast Microtrends

WE Self-Taught Trend Report

Dec 03 2021

Thanks to their early access to the internet, Gen Z and Millennials are the most connected generations to date. And with so many digital tools at their fingertips, they’ve grown into instinctual DIY researchers. So how has this shaped the way they learn?

YPulse’s new research explores how and where young Europeans are learning outside the classroom, including the resources they turn to when they want to learn something new and how they’re shaping alternative ed. Self-Taught digs into how they research everything from passions to products, and the opportunity for brands to lead the class.

Download the full report for insights on: 

  • The digital upbringing of these generations and how that influences their learning
  • What topics young Europeans are turning to the internet to learn, and the search engines, apps, and social media platforms they are using
  • What they wished they learned in school and where they are alternatively learning these topics
  • How they obtain information about brands, and opportunities for brands to be educators

Report length: 34 pages

Additional survey content for Pro users: What topics young people are planning to learn this year, social media platforms they prefer to learn through, who they would trust for advice among specific industries/topics, and how their brand research correlates with timing of purchase.

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