Are Super Bowl ads worth it?
To find out what impact this year’s ads actually had on young viewers, we’re examining the changes in brand perception pre and post game. YPulse’s youth brand tracker collects 100,000 interviews with 13-39-year-olds annually, tracking over 400 brands across 16 distinct diagnostics, from what brands are cool to what brands they want to buy. Combined, those diagnostics give us a brand’s Yscore, an overall reflection of their current standing Gen Z and Millennials. Using that trended data, we’ve looked at brands who made big plays (and spent big money) during Super Bowl LIV to measure the impact of their commercials and determine what marketing approaches made a significant impression on young consumers.
Brands We Tracked:
Pepsi, Snickers, Mountain Dew, Planters, Pop-Tarts, Sabra Hummus, Avocados from Mexico, Bud Light Seltzer, Soda Stream, Facebook, Heinz Ketchup