We regularly share young consumers’ favorite brands and products across industries—and in typical YPulse fashion, we wanted to expand our insights to provide the why behind the what. This first ever YPulse Brand Report looks at the top brands across multiple industries (CPG; QSR; Fashion and Retail; Tech, Media, and Entertainment; Health and Beauty) telling you the brands that are succeeding with young consumers—and some that are struggling—and digging into why. YPulse’s continuous brand tracker asks young consumers to assess brands across four categories: Personality, Relevance, Influence, and Momentum. Over the course of 18 months we meticulously developed questions within...
