Behavioral REPORT

Topline: Media Consumption Tracker

Gen Z and Millennials have the ability to consume media wherever they go, and their smartphones are a top screen for watching video content. Their media consumption is spread across all devices, with laptops, phones and streaming devices among the top used. There’s quite a gap between the top streaming platforms and the competition, and the preferences differ between the two generations. Their genre preferences are directly aligned with what we’ve found to be their favorite tv shows and movies, and are a major aspect that these generations have in common. Download the full report for insights on:  Which devices...
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Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.

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Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.

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Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.

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BEHAVIORAL REPORT
Topline: Media Consumption Tracker
North America
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