Topline: Media Consumption Tracker

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Gen Z and Millennials have the ability to consume media wherever they go, and their smartphones are a top screen for watching video content. Their media consumption is spread across all devices, with laptops, phones and streaming devices among the top used. There’s quite a gap between the top streaming platforms and the competition, and the preferences differ between the two generations. Their genre preferences are directly aligned with what we’ve found to be their favorite tv shows and movies, and are a major aspect that these generations have in common.

Download the full report for insights on: 

  • Which devices they’re using to watch video content weekly or more often
  • Which media subscription services they’re paying for
  • Which genres each generation is watching most
  • How their activity varies depending on the platform being used

Report length: 4 pages

Based on a YPulse survey among 1000 13-36-year-olds in the U.S., fielded February 2019

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