What Old Shows Are Young Viewers Binging Back to Life?

Young consumers are binge watching a massive amount of entertainment—so which shows are they giving new life?

Young consumers have made binge watching a major part of their entertainment behavior, and there’s no doubt, they’re having a love affair with binging. We explored their binge viewing behavior and its impact on other areas in our trend The Binge Effect earlier this year. The majority of 13-33-year-olds define binge watching as viewing 4-8 episodes of a TV series in one sitting, or watching a whole season of a TV series in one sitting. Seven in ten are binge watching monthly, and three in ten are binge watching every week—indicating that they are devoting a massive amount of time to binging content. In fact, they estimate that they’ve spent over 20 hours binging in the last month. So what are they watching?

The top kind of content they report binging is previous seasons of a currently airing TV show, and the top reason why they’re binging is to catch up on a TV show—both insights that have implications for newer series. But 71% of 13-17-year-olds and 79% of 18-33-year-olds have binge watched a show that has not been on TV for several years, 65% of 13-33-year-olds say that they are binge watching shows that are no longer on TV that they never had the chance to watch, and 62% of 13-33-year-olds are binge watching shows that are no longer on TV that they used to love. In other words, binging off-air shows is also incredibly popular with young consumers. One 30-year-old female said of binging an old show, “It's like spending time with old friends. Also my friends all watch it and we quote it all the time.” Binge viewing is also helping to give defunct shows new life with a new generation of fans. Young viewers today have access to more content than ever before—and many are…

 
 

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The Newsfeed

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Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)

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