What Old Shows Are Young Viewers Binging Back to Life?

Young consumers are binge watching a massive amount of entertainment—so which shows are they giving new life?

Young consumers have made binge watching a major part of their entertainment behavior, and there’s no doubt, they’re having a love affair with binging. We explored their binge viewing behavior and its impact on other areas in our trend The Binge Effect earlier this year. The majority of 13-33-year-olds define binge watching as viewing 4-8 episodes of a TV series in one sitting, or watching a whole season of a TV series in one sitting. Seven in ten are binge watching monthly, and three in ten are binge watching every week—indicating that they are devoting a massive amount of time to binging content. In fact, they estimate that they’ve spent over 20 hours binging in the last month. So what are they watching?

The top kind of content they report binging is previous seasons of a currently airing TV show, and the top reason why they’re binging is to catch up on a TV show—both insights that have implications for newer series. But 71% of 13-17-year-olds and 79% of 18-33-year-olds have binge watched a show that has not been on TV for several years, 65% of 13-33-year-olds say that they are binge watching shows that are no longer on TV that they never had the chance to watch, and 62% of 13-33-year-olds are binge watching shows that are no longer on TV that they used to love. In other words, binging off-air shows is also incredibly popular with young consumers. One 30-year-old female said of binging an old show, “It's like spending time with old friends. Also my friends all watch it and we quote it all the time.” Binge viewing is also helping to give defunct shows new life with a new generation of fans. Young viewers today have access to more content than ever before—and many are…

 
 

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The Newsfeed

Quote of the Day: “I like following Jeffree Star on social media because he creates high-quality makeup while also being entertaining.”

—Female, 21, FL

Millennials are more likely to talk politics at work than their parents. A new study from Peakon has revealed that despite the highly-tense political climate, most Americans are actually comfortable discussing politics at work. Millennials are the most comfortable, with 68% stating they feel “no discomfort” talking about the topic, compared to 62% of 55-64-year-olds. According to Peakon, the internet has encouraged Millennials to “shar[e] their opinions everywhere—on Twitter, Facebook, Instagram, blogs, etc.,” and their desire for a “more transparent” workplace is also likely driving the trend. (Elite Daily

Honest Company is taking their diapers to the Major Leagues. In a partnership with MLB, the company is launching a “Born a Fan” collection in Target that will offer personal care products, household cleaners, and diapers with logos from six teams: the Red Sox, Yankees, Cubs, Giants, Cardinals, and Dodgers. The brand hopes to tap into “hardcore” baseball fans with the venture, but according to one expert, it may end up being more of a novelty: “It[’ll be] fun to do once in a while. But ultimately parents know diaper performance, and they buy the best.” (Adweek

Aspiring musicians have found a home—and a lot of money—on emerging live streaming spaces. Not only do live stream apps, like YouNow and Live.ly, give up-and-coming music acts the chance to build up large fan bases, but the addition of virtual tip jars has become a lucrative channel of revenue for some, even eliminating the need to do IRL performances or sell recordings. Brent Morgan, a 29-year-old musician, is finding his way into the industry by broadcasting twice a day on YouNow, where he’s making between $15,000-$20,000 a month. (The Wall Street Journal

Asian-Pacific kids would choose internet over TV if they had to pick. TotallyAwesome’s APAC Kids Market Insights report found that 77% of six-14-year-olds in the Asia-Pacific region would prefer to use the internet exclusively versus just TV—an 11% increase from the year before. In five out of the seven countries surveyed, children are more likely to have access to smartphones than TV, but both TV and smartphones are the most popular devices used daily, with 60% using them multiple times a day, versus 44% who use tablets daily. (Kidscreen

Virtual reality is getting a “first-of-its-kind” animated family series. Raising a Rukus, created by Virtual Reality Company, follows the story “of two siblings and their mischievous pet dog Ruckus, who are traveling to different worlds and have magical adventures together.” VRC describes the experience as “watching a Pixar short—except that you are immersed in it.” The series will be available through headsets and in theaters, first in Canada and then North America later this summer. (Variety

Quote of the Day: “My favorite brand to follow on social media is Urban Outfitters because not only do they post about items I am interested in, but I also get inspired by the artistic photos that they post.”—Female, 16, CA

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