What Old Shows Are Young Viewers Binging Back to Life?

Young consumers are binge watching a massive amount of entertainment—so which shows are they giving new life?

Young consumers have made binge watching a major part of their entertainment behavior, and there’s no doubt, they’re having a love affair with binging. We explored their binge viewing behavior and its impact on other areas in our trend The Binge Effect earlier this year. The majority of 13-33-year-olds define binge watching as viewing 4-8 episodes of a TV series in one sitting, or watching a whole season of a TV series in one sitting. Seven in ten are binge watching monthly, and three in ten are binge watching every week—indicating that they are devoting a massive amount of time to binging content. In fact, they estimate that they’ve spent over 20 hours binging in the last month. So what are they watching?

The top kind of content they report binging is previous seasons of a currently airing TV show, and the top reason why they’re binging is to catch up on a TV show—both insights that have implications for newer series. But 71% of 13-17-year-olds and 79% of 18-33-year-olds have binge watched a show that has not been on TV for several years, 65% of 13-33-year-olds say that they are binge watching shows that are no longer on TV that they never had the chance to watch, and 62% of 13-33-year-olds are binge watching shows that are no longer on TV that they used to love. In other words, binging off-air shows is also incredibly popular with young consumers. One 30-year-old female said of binging an old show, “It's like spending time with old friends. Also my friends all watch it and we quote it all the time.” Binge viewing is also helping to give defunct shows new life with a new generation of fans. Young viewers today have access to more content than ever before—and many are…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies