What Millennials & Teens Are Doing On Their Smartphones Every Single Day

We surveyed 1000 13-33-year-olds to find out what exactly they're doing on their phones everyday, and how use varies between males versus females, and teens versus older Millennials...

In our most recent monthly survey, one 21-year-old female told us, “I can’t live without my smartphone because I am on it several hours everyday. When my screen died yesterday, I cried.” She's not alone. When we asked 13-33-year-olds to tell us which of the devices that you own is the ONE they can’t live without, 53% said their smartphones. Many just can't imagine getting through the day without it. 

Nielsen reports that 18-34-year-olds spend 11 hours and 26 minutes with smartphones weekly. For the first time in history we have a generation of teens who don’t remember a life without smartphones. Their reliance on mobile is impacting nearly every industry, which is why we continue to track their smartphone use. We asked the 80% of 13-33-year-olds who say they own a smartphone what they’re doing on their phones daily, to find out exactly how use varies between males versus females, and teens versus older Millennials. Here’s a breakdown of some of that activity for Millennial males versus females:

Both males and females are messaging on their phones more than any other activity, making messaging their top smartphone activity for the second year in a row. Apps like Whatsapp have clearly both spurred and benefited from the trend, and new messaging apps are appearing to compete for their attention almost daily. Social networking is the second highest smartphone activity, with females slightly more likely than males to access social media platforms on their phones once a day or more. Females 13-33-years-old are also more likely to take pictures, send pictures or videos, and check facts on their smartphones…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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