What Millennials & Teens Are Doing On Their Smartphones Every Single Day

We surveyed 1000 13-33-year-olds to find out what exactly they're doing on their phones everyday, and how use varies between males versus females, and teens versus older Millennials...

In our most recent monthly survey, one 21-year-old female told us, “I can’t live without my smartphone because I am on it several hours everyday. When my screen died yesterday, I cried.” She's not alone. When we asked 13-33-year-olds to tell us which of the devices that you own is the ONE they can’t live without, 53% said their smartphones. Many just can't imagine getting through the day without it. 

Nielsen reports that 18-34-year-olds spend 11 hours and 26 minutes with smartphones weekly. For the first time in history we have a generation of teens who don’t remember a life without smartphones. Their reliance on mobile is impacting nearly every industry, which is why we continue to track their smartphone use. We asked the 80% of 13-33-year-olds who say they own a smartphone what they’re doing on their phones daily, to find out exactly how use varies between males versus females, and teens versus older Millennials. Here’s a breakdown of some of that activity for Millennial males versus females:

Both males and females are messaging on their phones more than any other activity, making messaging their top smartphone activity for the second year in a row. Apps like Whatsapp have clearly both spurred and benefited from the trend, and new messaging apps are appearing to compete for their attention almost daily. Social networking is the second highest smartphone activity, with females slightly more likely than males to access social media platforms on their phones once a day or more. Females 13-33-years-old are also more likely to take pictures, send pictures or videos, and check facts on their smartphones…

 
 

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The Newsfeed

Quote of the Day: “Retail should be a facilitator for experience, rather than just selling product.”—Sharmandean Reid, Founder, Wah Nails London (YPulse)

Millennials seeking portable booze are cracking open canned wine. Even though the category still only accounts for less than 1% of the Millennial-favorite alcoholic beverages’ market, Nielsen reports it spiked 69% last year and continues to gain ground. An exec at Delicato Family Wines explains, “Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.” (Wine Spectator)

Summer camps are cropping up to teach kids how to become YouTubers. At I-D Tech Camps, Level Up, and Star Camps, kids can learn all about how to, as the latter puts it, “Become an Internet sensation.” They offer courses in how to create and post videos, from shooting clips to editing audio, and how to build their personal brand. But don’t worry, most are framing YouTubing as a hobby, not a career, and setting kids’ expectations accordingly. (WSJ)

A new bill could change the free-to-play profit model that’s made games like Fortnite top earners. Senators have proposed the official ban of “loot boxes,” or items that players can buy (and sometimes must buy) to win a video game, often gambling on what’s inside. Senator Ed Markey explains that “Inherently manipulative game features that take advantage of kids and turn play time into pay time should be out of bounds.” For some, this will eliminate a key revenue stream and open the door to review other in-game purchases.  (The Verge)

A social media overhaul upped Corn Nuts’ sales by 12%—with no paid support.The snack’s sales were stagnant before a new exec took over their Twitter, infusing it with the personable tone food brands have become known for (and sometimes notorious for). Since then, followers spiked from 650 to 21,000, and what they’re calling a “scrappy” strategy “absolutely translated to sales,” reporting that retail sales spiked 12% and Millennials’ repeat purchases rose the same percentage. (Marketing Dive)

The retail apocalypse continues, with 7,000 more stores closing their doors in 2019. CoStar Group estimates that the square footage of retail space closed has topped its own record each year since 2017, and this year they’re “predicting more of the same.” PayLess ShoeSource, Gymboree, Dressbarn, and Charlotte Russe lead the list of number stores planned to shutter this year, as retailers learn to scale down size and up Experiencification for young shoppers. (Business Insider

Quote of the Day: “It’s a really interesting time at the moment in catalog [music]…Sometimes, it’s a question of how we make something out of nothing.”—Tim Fraser-Harding, President, Global Catalogue, Recorded Music at Warner Music Group (Rolling Stone)

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