To some, podcasts might not sound all that cool, but the “new radio” industry is booming and drawing in listeners in droves—including elusive Millennials. Last year, Apple announced that its customers had subscribed to more than a billion podcasts since 2005, and participating comedians and celebrities have helped to push a podcast renaissance. In one of our recent bi-weekly surveys of 1000 Millennials, we asked about podcasts and found that 35% of Millennials say they are listening to at least one, with 39% of males saying they listen. The fact that they can tune in when it suites them and tailor content to fit their schedules seems to be a huge draw for Millennial listeners, with one respondent telling us, “[I listen to podcasts because of the] customization. Only listen to what I want, when I want.” Niche content is also a major appeal, and Millennials are tuning in to a huge variety of podcasts to learn, be entertained, and often to indulge a very specific interest. Here are five of the most-mentioned podcasts in our panel’s responses:
1. Welcome to Night Vale
This twice monthly podcast tells the unusual tales of Night Vale, a desert town where the supernatural is common, and mysterious glowing clouds, floating cats, hooded figures, and angels are all part of the citizens’ everyday lives. Each episode, which consists of “community updates” broadcast by Cecil Baldwin and a musical weather report, is an unusual mix of humor, romance, sci-fi, and horror. Fan art devoted to Night Vale is prolific, and the show has begun to stage live performances for their passionate fandom.
2. Rooster Teeth
Started in 2008 under the name The Drunk Tank, the Rooster Teeth Podcast is an extension of Rooster Teeth Productions, the network behind…