The App Gen Z Says They Can’t Live Without

What are the apps the mobile-addicted generations can’t live without? We found out, and Gen Z can live without some of the social media that Millennials still rely on…

Despite a growing movement to limit smartphone addiction, there is no doubt that Gen Z and Millennials are chained to their phones. According to Ypulse research, 85% of 13-17-year-olds and 99% of 18-36-year-olds have a smartphone—and they’re looking at their phones over a hundred times a day. And they know they’re hooked. Three in five say they’re addicted to their phones, and 86% say they always have their phone within reach. From our mobile behavior research, we know that apps dominate young consumers’ attention on their phones. Their time is split between social media apps and other apps, with just 6% of their time on mobile spent on mobile sites accessed through their browsers. Half of 13-36-year-olds tell us they have between 11 and 30 apps downloaded on their phones, and 30% say they have more than 30.

As always, the competition to capture their attention on phones is cutthroat. From HQ Trivia to the Fortnite, there always seems to be a new power player sucking up their mobile time. But while phone fads may come and go, these mobile-addicted generation see some apps as necessary to their everyday existence. In our survey on mobile behavior and app use, we asked 1000 13-36-year-olds, “What is the one app you couldn’t live without?” Here’s what we heard from Gen Z and Millennials (spoiler, they aren’t the same)…

*This was an open-end response question to allow us to capture the full range of apps that Millennials and Gen Z say they can’t live without—without our preconceived ideas shaping their responses. As with any qualitative question, the responses include those that are top of mind and those that are most…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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