The “Airbnb for Food” Giving Millennials Non-Tourist Experiences

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Startup VizEat is bringing the Airbnb model to dining for Millennial travelers, connecting local hosts with travelers for dinners, cooking classes, and more—catering to Millennials’ love of authentic, off-the-beaten-path experiences…

Millennials are demanding more from their travel experiences as they trigger new trends in the industry: more authenticity, more Instagrammability, and more diverse locations. Ypulse’s research on the Wanderlust Generation found that 70% of Millennials travel to experience new cultures and explore, and 60% travel to try different foods and cuisines. These motivators are surely some of the reasons that Airbnb has found so much success with young travelers, who are more likely to want to immerse themselves in local culture than previous generations. And now a new startup is bringing that mentality, and model, to dining experiences. 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingVizEat is using its digital platform to facilitate in-person interactions focused on Millennial travelers’ top interests: food and local culture—and it doesn’t get more authentic than getting a front row seat at a local’s dining table and a sneak peek into their daily life. Dubbed the “Airbnb for food” by The Guardian and “the Airbnb of local dining” by Forbes, the platform operates in a similar fashion but for a different purpose. Users can seek out a host, view their profile, and choose from experiences including dinners, cooking classes, and food tours. While some worry interactions with perfect strangers could be perfectly awkward, others see the experience as a way to meet new people and go beyond typical tourism.  

We caught up with VizEat CEO Jean-Michel Petit to get the inside story on how travelers are interacting with the platform, why Millennials are seeking out offline experiences, what VizEat is focusing on in the…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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