The “Airbnb for Food” Giving Millennials Non-Tourist Experiences

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Startup VizEat is bringing the Airbnb model to dining for Millennial travelers, connecting local hosts with travelers for dinners, cooking classes, and more—catering to Millennials’ love of authentic, off-the-beaten-path experiences…

Millennials are demanding more from their travel experiences as they trigger new trends in the industry: more authenticity, more Instagrammability, and more diverse locations. Ypulse’s research on the Wanderlust Generation found that 70% of Millennials travel to experience new cultures and explore, and 60% travel to try different foods and cuisines. These motivators are surely some of the reasons that Airbnb has found so much success with young travelers, who are more likely to want to immerse themselves in local culture than previous generations. And now a new startup is bringing that mentality, and model, to dining experiences. 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingVizEat is using its digital platform to facilitate in-person interactions focused on Millennial travelers’ top interests: food and local culture—and it doesn’t get more authentic than getting a front row seat at a local’s dining table and a sneak peek into their daily life. Dubbed the “Airbnb for food” by The Guardian and “the Airbnb of local dining” by Forbes, the platform operates in a similar fashion but for a different purpose. Users can seek out a host, view their profile, and choose from experiences including dinners, cooking classes, and food tours. While some worry interactions with perfect strangers could be perfectly awkward, others see the experience as a way to meet new people and go beyond typical tourism.  

We caught up with VizEat CEO Jean-Michel Petit to get the inside story on how travelers are interacting with the platform, why Millennials are seeking out offline experiences, what VizEat is focusing on in the…


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