The 20 Top Tech Items Millennials Want To Buy Next

What tech would Millennials and teens want to buy next? We asked 1000 13-33-year-olds in our most recent monthly survey...

Millennials’ tech-obsession is well documented, and in fact, technology is one of the things they consider a defining characteristic of their generation. According to a 2015 poll, Millennials are more likely than Xers and Boomers to think tech helps them to learn new skills, has a positive impact on their relationships with friends, and allows them to live life the way they want. More than half of Millennials believe that technology positively effects their happiness, compared to 42% of Xers, and 30% of Boomers. They turn to tech to solve their problems, connect them to friends, fix their boredom, and teach them. Young consumers tech buying habits have even been hurting luxury brands—but to young consumers today technology is not a luxury, it’s an essential.

Brands depend on this massive generation, and their considerable buying power, to drive the sales of the newest gadgets on the market. They’re the early adopters influencing other generations’ tech purchasing and behavior. So what devices and tech items are they eyeing next? In our most recent monthly survey of Millennials and teens, we asked 1000 13-33-year-olds to answer the question, “What is the one tech item you would buy next if you could?”* Here are the top 20 products they named: 

Though they tell us their smartphone is the device they couldn’t live without, laptops were technically at the top of their tech wishlist. Their reliance on laptops for school and entertainment viewing may be driving that desire. But don’t think TVs are abandoned: Televisions were second on the list, with many calling out that they wanted an HD TV, 4K TV, or smart TV. We’ve seen that though Millennials and teens’ viewing…

 
 

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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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