Talking Kimoji: 5 Questions with Brand Behind Those Dancing Kims

We spoke to the company behind animated Kimojis to find out the secret of Kimoji’s success, what brands need to know about custom keyboards, avatars, and more…

At their developer event this year, Apple jokingly said “the children of tomorrow will have no understanding of the English language.” While they might have been exaggerating, there is no doubt that communication has transformed for young consumers, shifting away from text to photos, videos, and, of course, emojis. As this visual language has skyrocketed in usage, they’ve provided a new pathway for marketers to reach the coveted young consumer audience. As one expert explains, custom emojis are “tiny, adorable commercials.” 

Celebrity mogul Kim Kardashian’s custom emoji app Kimoji is the greatest example of the booming emoji business. For those who aren’t familiar, Kimoji is an app of Kim K-themed emojis, stickers, and GIFs that include references to the star’s life, loved ones, and TV show. The wildly popular platform is currently number two on the Entertainment App chart, and continually introduces additional packs of emojis for an increasing number of fans to use in chats and collect. The most recent update included “Kimogifs”: animated Kimojis created with the help of avatar chat platform IMVU, which was approached by Kim and Kanye to create expressive, authentic Kimoji content. Thanks to IMVU’s avatar technology, Kimojis have gone from static to animated. Users can now send moving icons like dancing Kim Kardashian and jump roping Kylie Jenner in their messages, which gyrate (and more) on their screens.

IMVU has 160 million registered accounts on their own platform, an online community that allows users to customize their own avatars, which then interact and chat. Now, they’ve launched a new 3D mobile app and iOS…

 
 

Want to talk to us about the article
or dive into a custom study?


The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies