Talking Kimoji: 5 Questions with Brand Behind Those Dancing Kims

We spoke to the company behind animated Kimojis to find out the secret of Kimoji’s success, what brands need to know about custom keyboards, avatars, and more…

At their developer event this year, Apple jokingly said “the children of tomorrow will have no understanding of the English language.” While they might have been exaggerating, there is no doubt that communication has transformed for young consumers, shifting away from text to photos, videos, and, of course, emojis. As this visual language has skyrocketed in usage, they’ve provided a new pathway for marketers to reach the coveted young consumer audience. As one expert explains, custom emojis are “tiny, adorable commercials.” 

Celebrity mogul Kim Kardashian’s custom emoji app Kimoji is the greatest example of the booming emoji business. For those who aren’t familiar, Kimoji is an app of Kim K-themed emojis, stickers, and GIFs that include references to the star’s life, loved ones, and TV show. The wildly popular platform is currently number two on the Entertainment App chart, and continually introduces additional packs of emojis for an increasing number of fans to use in chats and collect. The most recent update included “Kimogifs”: animated Kimojis created with the help of avatar chat platform IMVU, which was approached by Kim and Kanye to create expressive, authentic Kimoji content. Thanks to IMVU’s avatar technology, Kimojis have gone from static to animated. Users can now send moving icons like dancing Kim Kardashian and jump roping Kylie Jenner in their messages, which gyrate (and more) on their screens.

IMVU has 160 million registered accounts on their own platform, an online community that allows users to customize their own avatars, which then interact and chat. Now, they’ve launched a new 3D mobile app and iOS…

 
 

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The Newsfeed

Quote of the Day: “Supernatural is a guilty pleasure show.  While it isn't very consistent in terms of plotline, it’s a fun show with a lovable cast, and it’s ludicrous story keeps you wondering what is next.”—Female, 26, GA

Millennial women are taking over proposing, and looking up ways to pop the question. On Pinterest, “women propose to men ideas” is being searched more than ever, with popularity of the term rising 336% year-over-year. And women aren’t just getting down on one knee to propose to men: the term with the greatest growth from 2017 is “unique lesbian proposals,” which saw a 1,352% rise. Pinterest also found that emerald engagement rings are trending, demonstrating Millennials’ growing interest in non-diamond options. (The Cut)

Dave & Buster’s is positioned to win over experience-loving Millennials. Despite disappointing earnings of late, investors are buying up the experiential restaurant’s stock during its dip because (as one analyst explains) they “believe [Dave & Buster's] can outperform other full-service concepts and drive multiple expansion as it proves itself as a differentiated growth concept.”  Our Experiencification trend backs up their bet, finding that 74% of Gen Z & Millennials would rather spend money on experiences than products. (TheStreet)

Airlines made for Millennials are failing. Air France is thinking about shuttering Joon, their trendy airline, just one year after it took flight. As it turns out, Generation Wanderlust values one thing above amenities like stylish steward outfits and smart tech: value itself. The airlines that are seeing success are budget-friendly first and foremost, like Norwegian Air. ICF Aviation’s SVP sums it up, “What does a [M]illennial want in an airline? A low fare and a good schedule…They don’t want more purple lighting.” (Vox)

Fortnite isn’t just “the most important game of 2018"—it’s “a cultural tsunami.” Nearly 80 million people played the battle royale-style game that’s taking over the internet this year, and over 65% of Fortnite’s players are under-24-years-old. If that’s not enough evidence that brands should cashing in on the craze, celebrities like Drake are playing the game and sports stars like Antoine Griezmann are doing Fortnite’s signature emote dances on the field. (CNET)

Media companies could be under-estimating Nickelodeon’s young fandom. Nielsen reports that two-11-year-olds spent 23 hours each week watching TV in the second quarter of 2018, with almost 15 of those hours taken up by live TV or DVR-recorded content. While Nickelodeon ratings may be down, they’re still the leader of kids’ networks, accounting for 67% of all ad-supported kids’ TV viewing. However, 74% of Millennial parents tell Ypulse that their children watch more content on streaming services than cable. (Bloomberg)

Quote of the Day: “I like playing and talking about [Animal Crossing] with other people. It's nostalgic for me since I've been playing games from the series from a young age.”—Female, 22, PA

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