Steak-Umm’s Pro-Millennial Rant Blows Up On the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A little-known brand is building hype with its woke rant, “Zendaya is Meechee” is a hit song, Millennial daters are relating to Party City’s “Ghosted” costume, and more popular stories of the week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Steak-umm Wants Millennials to Know It’s Woke

Steak-umm went on a Twitter rant recently about the plight of Millennials. The rant poses and answers the question, “why are so many young people flocking to brands on social media for love, guidance, and attention?” It calls out the student debt crisis, mental health, internet culture, and so much more in its original seven-tweet series. While Uproxx praises the brand for being so woke and relatable, Eater calls the marketing move “merely a tactic to sell more steak and swag” and a “thirsty attempt at internet relevance.” The social media manager responsible tweeted that they are indeed a Millennial, so Eater updated their article with this addendum: “Steak-umm’s social media manager Nathan Allebach Tweets that he is indeed a ‘sad millennial,’ so when it comes to Steak-umm’s, at least we know the pain is real.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. “Zendaya is Meechee” Is the Silly Song Taking Over Twitter

If you haven’t heard yet, Zendaya is Meechee—in the upcoming movie Smallfoot. But it’s a song about the cast and the characters they’ll portray that’s going viral this week. When comedian Gabriel Gundacker walked by a series of promotional posters for the film, he was inspired to write a ditty about the ridiculous names featured. Of course, as he explains to Select All, he couldn’t remember much of the cast, so he kept going back to “Zendaya is Meechee.” He posted the video of the catchy tune to Twitter and it has become a viral hit, quickly racking up 5.2 million views. Zendaya even tweeted her approval of the Disney-style song, and Gundacker’s correct pronunciation of…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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