Steak-Umm’s Pro-Millennial Rant Blows Up On the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

A little-known brand is building hype with its woke rant, “Zendaya is Meechee” is a hit song, Millennial daters are relating to Party City’s “Ghosted” costume, and more popular stories of the week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Steak-umm Wants Millennials to Know It’s Woke

Steak-umm went on a Twitter rant recently about the plight of Millennials. The rant poses and answers the question, “why are so many young people flocking to brands on social media for love, guidance, and attention?” It calls out the student debt crisis, mental health, internet culture, and so much more in its original seven-tweet series. While Uproxx praises the brand for being so woke and relatable, Eater calls the marketing move “merely a tactic to sell more steak and swag” and a “thirsty attempt at internet relevance.” The social media manager responsible tweeted that they are indeed a Millennial, so Eater updated their article with this addendum: “Steak-umm’s social media manager Nathan Allebach Tweets that he is indeed a ‘sad millennial,’ so when it comes to Steak-umm’s, at least we know the pain is real.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. “Zendaya is Meechee” Is the Silly Song Taking Over Twitter

If you haven’t heard yet, Zendaya is Meechee—in the upcoming movie Smallfoot. But it’s a song about the cast and the characters they’ll portray that’s going viral this week. When comedian Gabriel Gundacker walked by a series of promotional posters for the film, he was inspired to write a ditty about the ridiculous names featured. Of course, as he explains to Select All, he couldn’t remember much of the cast, so he kept going back to “Zendaya is Meechee.” He posted the video of the catchy tune to Twitter and it has become a viral hit, quickly racking up 5.2 million views. Zendaya even tweeted her approval of the Disney-style song, and Gundacker’s correct pronunciation of…


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The Newsfeed

Quote of the Day: “I think we’re already seeing alcohol lose its health halo. Next, the assumption that alcohol is essential to a good, sophisticated life will fade.”—Joy Manning, Deputy Editor, Edible Communities (Medium)

“The doofus dad” TV stereotype is being remade for role-resisting Millennial parents. Inept at care-taking and almost everything else, the tired stereotype is saying its last “D’Oh!” as The Simpson’s Homer Simpson and Peppa Pig’s Daddy Pig get replaced with a new wave of capable fathers like Bluey’s Bandit. The switch could have a real impact on the way kids understand family life, with one research fellow explaining, “The media reflects reality and also constructs reality.” (SMH)

Apple's new subscription gaming service Arcade will cannibalize its own App Store downloads—and that’s a good thing. Downloads in the App Store are on the decline, despite mobile gaming maintaining popularity and raking in revenue. If Apple can turn Arcade into young gamers’ go-to for mobile play, they’ll be poised for success that could outstrip even Apple TV and Apple Music. (The Motley Fool)

Gen Z music artists are “post-genre.” Mixing several influences into one song has become a way for rising artists to set themselves apart, and thanks to self-upload services like SoundCloud, they don’t need music industry exec’s approval. Meanwhile, the Genreless Generation can curate blended playlists via Spotify to fit moods and occasions rather than “rock” or “pop” and are streaming has also globalized their content consumption, so U.S. genres are no longer a limit. (Vice)

Carl’s Jr. has a CBD-infused burger that costs exactly $4.20. The chain restaurant is giving fast food a Cannabis Infusion, but only at one Denver, Colorado location, and only for one day. The Rocky Mountain High Cheese Burger Delight packs 5 mg of the chemical that won’t get you high. CBD is the trendy ingredient du jour, with 57% of 18-36-year-olds telling us they’re interested in trying it, and the chemical has made its way into everything from lotion to La Croix-like beverages. (LAT)

Axe is challenging masculinity with “bathsculinity.” The brand has been blurring gender lines for the Genreless Generation for years now, and their latest series of YouTube spots is showing that men can take baths, too. They’ve enlisted comedian Lil Rel Howery, who takes bubble baths surrounded by candles in the humorous videos. And they couldn’t be more on-trend: bath time is seeing a surge as a salve for Millennial anxiety. (Marketing Dive)

Quote of the Day: “I think for a cohesive strategy and for really helping to build awareness as well as grow the market size for new things, there's definitely digital and social media. But also, there has to be this in-real-life element.”—Alicia Yoon, Founder, Peach & Lily (YPulse)

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