Infographic Snapshot: Millennials & Fame

Millennials have been positioned as a fame-hungry generation for years, and have developed a reputation for wanting 15-minutes in the spotlight whether or not they have any talent. But how true is the idea that the generation prioritizes being famous? When we asked 14-29-year-olds for their thoughts on fame, we got a much more complex picture of their desires:

Overall 51% of Millennials say they would not want to be famous. True, at first glance that means that 49% of the generation would like a life of fame, but for Millennials over 18-years-old that number drops to 43%, and only 37% of Millennials 25-29 say they would want to be famous; indicating that some of the Millennial fame myth could be wrapped up in a youthful desire for notoriety. When they were younger, fame carried more weight, and as Millennials have aged it has become less appealing. But the negative opinion of the generation that gained traction when they were younger and more fame hungry is still shaping the conversation about them. Joel Stein’s infamous 2013 “Me, Me, Me Generation” Time Magazine article on Millennials referenced a 2007 study that found middle school girls would rather grow up to be a famous person than a Senator, which doesn’t exactly give a current and full picture of the entire generation’s stance on the subject. The allure of fame might have also faded in the last few years as they have been exposed to the onslaught of tabloid culture and a series of celebrity meltdowns. Female Millennials are less likely than male Millennials to idealize fame, with 57% saying they wouldn’t want to be famous. The lack of privacy was the number one reason named by those who said they did not desire fame.

 
 

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Millennial News Feed

Quote of the Day: “Master of None represents my generation because it takes the little things (going to a taco place) and expands on how the choices are debilitating.”—Female, 33, MN

We know how many Millennials planned to watch last night’s debates, but how many knew they could watch in virtual reality? VR social network AltspaceVR has created an experience that allows participants to watch live debates virtually, in a VR re-creation of NBC News Democracy Plaza at New York’s Rockefeller Center. At the launch party, attendees, including Al Roker, were represented as avatars and instead of applause, emojis were used to express reactions. AltspaceVR has been working to build a virtual community over the past year and hopes to bring people together during “a bitterly divided campaign” with the new experience. (The Verge

The latest smart toys are getting kids away from screens. Global sales of smart toys are expected to increase from $2.8 billion in 2015 to $11.3 billion by 2020, and according to one expert, synching a toy to a phone or tablet will soon be as common as putting in batteries. To appease parents concerned with screen time, these toys are increasingly about physically interacting with the toy itself, putting apps in the background. One example of the trend is Smarty: an internet-connected personal assistant for kids that answers questions, reminds them to do their homework, streams music and books, and more. (The Guardian

What’s holding back the Millennials from creating more startups? Money. A new study found that 72% of 18-34-year-olds see entrepreneurship as being "essential for new innovation and jobs in our economy," and almost eight in ten see working for a startup “a signal of success”—but only 22% say they would start one of their own. Lack of capital is holding four in ten back from taking the risk—for women and minorities that number is even higher. (Business Insider

Toy brands are constantly competing for kids’ attention, and now that industry drama is coming to the small screen. Amazon is introducing Toy Wars, a drama series based on the rivalry between toy giants Hasbro and Mattel. The show is based on the non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, which follows a “free spirit” Hasbro executive who was forced to take over the company when his “marketing genius” brother passed away from AIDS. The series will be co-written by Book Of Mormon star Josh Gad and The O.C. creator Josh Schwartz, whose father helped turned Hasbro into a top toy company. (Deadline

Communal housing is a growing Millennial trend, but it also dates back to the Middle Ages. Co-housing groups have been catching on as young people and families look to share household responsibilities, cut costs, and have a deeper sense of community with others. While it might seem strange in modern times, the instinct is ancient: According to A World of Their Own Making: Myth, Ritual, and the Quest for Family Values, medieval Europe homes were “essentially gathering places for small groups of revolving residents,” where people lived with friends and extended communities. (The Atlantic

Quote of the Day: “Adventure Time is the show that best represents my generation because we like the nostalgic aspect of watching cartoons but we also like off-the-wall plots.” –Male, 21, MI 

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