Gen Inked: Millennials’ Top Ten Tattoos

We surveyed 18-33-year-olds to find out the truth behind their ink obsession, and the most popular tattoo designs…

Close your eyes and think about how a “typical” Millennial is often shown. Did you see skinny jeans? An iPhone? Heavy framed glasses? Maybe some plaid or a beanie? Well, we’d be willing to bet there were also one or two visible tattoos on that imaginary young person as well. Their love of getting inked has made tattoos one of the most-widespread visual representations of the generation—and according to our research it’s not without reason. Our recent monthly survey dug into young consumers’ attitudes about tattoos, and we found that 20% of 18-33-year-olds (28% of 30-33-year-olds) are currently inked—and 40% of those who don’t have one yet are interested in getting one.

Tattoos are a bold physical representation of the generation’s desire to stand out. In fact, 74% of those who have one tell us their tattoo(s) make them unique, and 70% say they are proud to show off their tattoos. Getting inked is also a safe form of rebellion for the risk-averse group. Tiny, hidden tattoos and subtle piercings are in vogue and normalized, with one tattoo artist commenting to Mashable that customers seeking mini-rebellion are “minimalist Millennials," and that, "Pinterest displays these as acceptable and popular, so it is more digestible to the masses." Over half of 13-33-year-olds tell us there is less stigma towards tattoos than there used to be.

Young consumers’ embrace of tattoos has inspired some daring brands to integrate them into marketing efforts…and we’re not just talking about some cute branded faux-ink. In 2014, Reebok set up a tattoo tent at the Tough Viking competition in Stolkholm and offered a one-year sponsorship to the individual who got the biggest tattoo of their…

 
 

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The Newsfeed

“I move around every few years so it would be a huge hassle to have to buy and sell property so frequently.”—Female, 28, IN

Gen Z will spend the most on rent of any generation, but Millennials aren’t far behind. HotPads estimates that 2-20-year-olds will spend $226,000 on rent before they buy a home and 24-38-year-olds will ring in at $202,000. Despite the difference, Gen Z will own their first home one year earlier than Millennials because they’ll have “a stronger job market than [M]illennials”—but, despite the myths, they are buying homes in greater numbers. PS: Los Angeles tops the list of where young demos will spend the most on rent. (Business Insider)

What’s behind board games' popularity today? The NPD Group found that board games grew 8% compared to the toy industry’s overall growth of 8% in the past year and has “no signs of slowing down.” Digital detoxing plays a part, as more Millennial parents worry about their kids’ screen time and seek toys that foster face-to-face relationships. But despite the analog appeal, games are also getting high-tech and the word-of-mouth media they receive propels social media-friendly games like Pie Face to the top of toy charts. (Kidscreen)

Parents still have the most influence over kids today, but online celebrities are also top role models. Mintel research found that 86% of 6-17-year-olds say their parents are among their top role models, 62% say teachers, and 41% say siblings. But the top kind of celebrity that gets added to the category are social media celebrities at 35%, followed closely by musicians and athletes. Only 22% said actors were among their top role models and just 16% said the President. (MediaPost)

Disney has a new beverage to fill your Instagram feed: The Purple Wall Slushie. The Millennial & Gen Z-loved company has had no problem coming up with social media-friendly items, from Baby Groot bread to a viral Beauty and the Beast-inspired tumbler, and now they’ve rolled out a boba and taro beverage at Disney World. The Purple Wall is a famous destination to snap a pic for social media in the Magic Kingdom, and this slushy is made specifically to match up with the wall (and monetize on it). (POPSUGARInsider)

Speaking of Instagrammability, the Space Needle’s new, clear benches are sure to make for a thrilling photo op. The iconic viewing deck for the Seattle skyline has been in the midst of a makeover to create a better (and decidedly more social media-worthy) viewing experience. A metal base and caging has been replaced with a high glass wall from floor to sky, and so-called “skyrisers” will let visitors sit right on the edge of it all—and snap a selfie. (Curbed)

“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC

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