Do Gen Z Teens Plan To Have Summer Jobs?

Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during the coming months? We asked them…

Summer jobs for teens are “disappearing.” Or is it that teens aren’t applying for the jobs that are out there? We’ve seen recent declarations of both. According to the Wall Street Journal, retailers, which account for roughly 25% of teen jobs, are shutting down stores in droves, potentially taking their summer teen jobs with them. But Bloomberg reports that teen employment has seen a steady decline since the ‘70s—from a peak of 72% in 1978—not because teens can’t find jobs, but because they’re not looking for them. Instead, more and more 16-19-year-olds are enrolling in summer school each year. And it’s not just to make up failed classes, but to take advanced classes as well. Remember when summer school was akin to a death sentence? Well, Gen Z is reportedly going voluntarily. Compared to the 1980s, more teens today are taking the classes needed to attend a four-year college, and compared to just four years ago, enrollment in advanced placement classes is up almost 40%.

 Last summer, we heard the same predictions about low summer teen job employment, but in the end it saw a major rebound, increasing by “more than 15 percent to its highest level since 2013.” When we asked 13-17-year-olds what they did over their summer vacation, “work” was the 4th most common response. So what does Gen Z have planned for the coming months? In our recent survey on summer plans, we asked 13-17-year-olds exactly what’s on the summer horizon. Here’s what they tell us their summers hold: 

Hanging out with friends, spending time with family, and going on vacation are, unsurprisingly, the top-ranking summer plans. But over two in five…


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The Newsfeed

"I play [games] constantly until 4 in the morning. When I’m not on my game I’m checking my phone. And the whole time I’m doing all of that my desktop is on the internet.”—Male, 22, OH

Twitch is airing every episode of Mister Rogers’ Neighborhood, in celebration of the late Fred Rogers’ 90th birthday and the show’s 50th anniversary. The esports streaming service is expanding to nostalgia entertainment (which young viewers can’t get enough of), but they have a unique twist. The show will be available for co-viewing, with popular Twitch streamers chiming in from time to time. (Mashable)

Over one-third of 18-34-year-olds have stopped using a brand after hearing negative news about them, more than any other generation. Among the brands that most consumers said they gave up on were Wells Fargo, Target, Papa John’s, and Uber. However, Critical Mix and kNOW also found that young consumers are more willing to forgive a brand for bad press: While only 30% of consumers overall would use a brand again after a scandal, 41% of 25-34-year-olds would. (MediaPost)

Alamo Drafthouse is bringing back VHS—offering free rentals for Millennials that wax nostalgic for analog products. Their first store, Video Vortex, is opening in North Carolina. Not only are they “fostering a movie-loving community” with the extensive gratis collection of 75,000 titles, but they’re making money off of the added “beer, food, and merchandise.” No VHS player? No problem. They’re renting those as well. (BoingBoingEW)

Researchers were surprised to find Gen Z students were “relieved” to ditch their smartphones for a few weeks. Screen Education’s study of 62 12-16-year-olds found that 92% thought “it was beneficial” to disconnect from their smartphones while they were at camp. And even though 41% admitted they felt frustrated at times, 35% were able to cut down their use after camp and 17% convinced a friend to curb their time spent on smartphones, too. (PR Newswire)

Beauty brands love augmented reality, but an app can’t replace in-store experience. Not only did Ypulse found time and again that young consumers expect Experiencification and flock to marketing activations (like pop-ups), but brick-and-mortar locations build loyalty. People think they’re scamming Sephora when they re-do their makeup gratis, but that time-spent-in-store is really “turning the ‘scammers’ into buyers.” (Quartzy)

"I love my smart phone. It is just like my best friend [and] I just can't do without my smartphone...”—Male, 27, CA

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