Do Gen Z Teens Plan To Have Summer Jobs?

Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during the coming months? We asked them…

Summer jobs for teens are “disappearing.” Or is it that teens aren’t applying for the jobs that are out there? We’ve seen recent declarations of both. According to the Wall Street Journal, retailers, which account for roughly 25% of teen jobs, are shutting down stores in droves, potentially taking their summer teen jobs with them. But Bloomberg reports that teen employment has seen a steady decline since the ‘70s—from a peak of 72% in 1978—not because teens can’t find jobs, but because they’re not looking for them. Instead, more and more 16-19-year-olds are enrolling in summer school each year. And it’s not just to make up failed classes, but to take advanced classes as well. Remember when summer school was akin to a death sentence? Well, Gen Z is reportedly going voluntarily. Compared to the 1980s, more teens today are taking the classes needed to attend a four-year college, and compared to just four years ago, enrollment in advanced placement classes is up almost 40%.

 Last summer, we heard the same predictions about low summer teen job employment, but in the end it saw a major rebound, increasing by “more than 15 percent to its highest level since 2013.” When we asked 13-17-year-olds what they did over their summer vacation, “work” was the 4th most common response. So what does Gen Z have planned for the coming months? In our recent survey on summer plans, we asked 13-17-year-olds exactly what’s on the summer horizon. Here’s what they tell us their summers hold: 

Hanging out with friends, spending time with family, and going on vacation are, unsurprisingly, the top-ranking summer plans. But over two in five…

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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