5 E-Commerce Apps Making Mobile Shopping More Millennial

Millennials are making their phones a part of their shopping experience, and e-commerce apps are pulling out all the tricks to get them to buy via mobile…

Millennial shoppers are redefining retail by making their phones a central part of their shopping experience: purchasing on mobile, returning at higher rates, and "showrooming"—selecting clothes in-store then purchasing online. According to Ypulse’s recent survey, 49% of 18-34-year-olds with smartphones say they shop on their phones weekly, and 29% say they do at least once a month. That’s a large majority of Millennial shoppers who are buying via mobile on a very regular basis—which means that e-commerce apps need to keep up.

Our recent mobile study confirmed that app use far outweighs mobile site use among young consumers. If you’re not putting it in an app, they’re not likely to interact with it on the device they’re spending more and more time on. Condé Nast and Goldman Sachs reported earlier this year that two of the most popular apps among Millennials and Gen Z are Snapchat and Amazon—and we’re seeing new e-commerce platforms borrow inspiration from both to create more Millennial mobile shopping experiences. From incorporating augmented reality into the shopping experience to creating a seamless "browse to buy" process, they're making mobile shopping more efficient, fun, and easy. In short, more Millennial. Here are five to take note of:  

SHOP/WHO WHAT WEAR

Popular style blog Who What Wear has unveiled a shoppable app that’s “so good, it’s a little dangerous”—for your wallet that is. With a reported 65% of their readers scrolling Who What Wear content via phone, the brand is calling their app “the natural next step” in their strategy. The “curated mobile shopping experience” features 30 brands, including TopShop,…

 
 

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The Newsfeed

“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”

—Male, 29 VA

Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)

Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)

Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)

Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.

(The Drum)

More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby. 

“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”

—Female, 32, FL

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