MaryLeigh's interest in youth culture originated from her love of YA literature and pop culture anthropology, which she was able to foster while studying Communications and Journalism at NYU. As Editor in Chief, MaryLeigh manages Ypulse's online and social media voices, acting as a culture and youth insights expert. Her role also involves identifying actionable insights and layering generational and youth knowledge over traditional research findings. In her years in trend-forecasting and market research, she has worked with a range of brands including Facebook, Bravo, and Target and has been quoted as an industry expert by such brands as Sephora and Microsoft XBox. MaryLeigh is excited to be continuing her passion for decoding and demystifying youth culture and trends at Ypulse.
Dan started his career twenty years ago as a data analyst in Vancouver, Canada's most beautiful city. Abandoning the idyllic pleasures of the Pacific Northwest, Dan has since lived and worked in Toronto, San Francisco, Cincinnati, Dallas, and now New York. While Dan has worked for big companies such as SPSS (now IBM) Burke, The Angus Reid Group (now IPSOS-Reid) and Millward Brown, his passion lies in bringing new businesses to life. To date Dan has been a founder of three companies: Planetfeedback (now Nielsen Buzzmetrics), Eppointments, and SurveyU as well as an early participant in Polimetrix (now YouGov USA) and Globalpark (now QuestBack). He wakes up every morning, eager to see Ypulse reach its full potential.
An Ohio native, Tracy graduated summa cum laude in Engineering from The Ohio State University. Her formative years include establishing Procter & Gamble's internet services, serving as VP Technology & Operations at Cincinnati-based startup PlanetFeedback.com (acquired by Nielsen Buzzmetrics), serving as VP Strategy & Operations for T-Mobile Europe, managing Finance, Operations and Technology as COO of New York based RichFX, and building Globalpark North America. When not tinkering with spreadsheets and process diagrams, you'll find her watching her beloved Buckeyes drive to victory.