Whole Foods’ 2027 food forecast leans heavily on what’s already trending on social media. Their Trends Council predicts eight trends, and several echo TikTok favorites. They say to expect an even bigger bean boom following the dense bean salad trend, while the carrot salad craze (“eating their retinol”) helps explain the “beautrition” trend, with collagen oatmeal and sea moss gummies marketed for skin health. Cinnamon roll focaccia and smash burger tacos point to a “format shift,” where a favorite soup might show up as a lasagna. They also see Japanese comfort food (yōshoku) moving from restaurants and social feeds into grocery aisles thanks to Whole Foods’ own viral Japanese-style milk bread. Meanwhile, worries about ultra-processed foods are likely to drive shorter ingredient lists, and the rise of nonalcoholic drinks and gut-health awareness is boosting bitter flavors. (Food & Wine)
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