EA Sports threw a giant tailgate party for Gen Z. A recent study reportedly found that 78% of Gen Z is more inclined to attend live sporting events when celebrities, activities, and brand activations are attached—so EA Sports delivered. To celebrate EA Sports College Football 27, the brand hosted a major tailgate party at the University of Texas featuring performances from Chris Stapleton and Stella Lefty. (Lefty’s song “Boston” exploded on TikTok this year, making her an instant star.) According to EA, “Gen Z wants to participate in sports, not just watch them.” College football especially isn’t just about what’s on the field; it’s about music, community, and tradition. YPulse data has found that concerts large and small are two of the top in-person events that Gen Z wants to attend. (The Wrap)
👀 Read more from YPulse: How Gen Z is Going All in on IRL Events—In 3 Stats
