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How Gen Z is Going All in on IRL Events—In 3 Stats

When Gen Z gets the chance to experience an event in-person, they don’t do the bare minimum—they go all in… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Many Gen Z are showing up in themed outfits for concerts and movies
  • Gen Z is willing to travel to make the most of can’t-miss events
  • Long lines don’t scare Gen Z if it means they can get exclusive, limited experiences
As YPulse said just last week, rising ticket prices and competitive sales are locking Gen Z out of many of the events they want to attend. However, that only makes the experiences they do get to have feel even more meaningful. Whether it’s turning a concert ticket into a weekend getaway or buying an outfit just for a movie premiere (hey there, Life of a Showgirl!), Gen Z is determined to make every dollar—and every ticket—count. The lead-up has become just as important as the event itself, so of course, Gen Z is documenting every moment on social media from the GRWM, the queue, and everything in between. And because they’re willing to...

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