As YPulse said just last week, rising ticket prices and competitive sales are locking Gen Z out of many of the events they want to attend. However, that only makes the experiences they do get to have feel even more meaningful. Whether it’s turning a concert ticket into a weekend getaway or buying an outfit just for a movie premiere (hey there, Life of a Showgirl!), Gen Z is determined to make every dollar—and every ticket—count. The lead-up has become just as important as the event itself, so of course, Gen Z is documenting every moment on social media from the GRWM, the queue, and everything in between. And because they’re willing to go above and beyond to make these moments memorable, brands have an opportunity to help them do exactly that (and then some). By adding to their experiences through exclusive activations and memorable keepsakes, a brand can become part of the plan. In YPulse’s Experiences survey, we ask 13-39-year-olds everything from the kinds of in-person experiences they plan to attend to the brand activations that catch their attention. Our data...
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