As YPulse said just last week, rising ticket prices and competitive sales are locking Gen Z out of many of the events they want to attend. However, that only makes the experiences they do get to have feel even more meaningful. Whether it’s turning a concert ticket into a weekend getaway or buying an outfit just for a movie premiere (hey there, Life of a Showgirl!), Gen Z is determined to make every dollar—and every ticket—count. The lead-up has become just as important as the event itself, so of course, Gen Z is documenting every moment on social media from the GRWM, the queue, and everything in between. And because they’re willing to...
6/30/26
Experiences Report
Are Gen Z and Millennials actually getting out more—or is the economy keeping them home? When i...
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