Kraft Heinz and Disney announced a long-term partnership. YPulse knows Disney is very much a part of Gen Z’s lives, whether they’re going to parks solo as an adult or introducing nostalgic faves to their siblings and even kids. So, any integration is a real way to get their eyes. As part of the collaboration, Disney’s North American parks and resorts, its cruise line, streaming platforms, and studios will all see expanded menu items, experiences, and offerings from Heinz. Kraft will even get its own “sauce vault” at Disney’s D23 fan event in August. The two also launched a campaign for the partnership called “Together at Last,” which will span video, social media, and digital—including a hero film that portrays Kraft products alongside symbols of Disney’s most iconic characters, like Frozen’s Olaf and Toy Story’s Andy. (Marketing Dive)
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