Daise is hosting a pop-up picnic in London. Building on its successful Candyland pop-up in December, the fragrance and body care brand is keeping its sights set on Gen Z and Gen Alpha with its upcoming picnic event at Battersea Power Station. The pop-up will have a fragrance station, an ice cream bar inspired by the brand’s foaming body whip, and plenty of photo ops inspired by the brand’s colorful and sensorial products. Visitors will be able to spend up to an hour at the interactive event and take home three full-sized Daise products. The event could be a hit with young people in the U.K.: YPulse’s Experiences report shows 75% of 13-17-year-olds and 73% of 18-24-year-olds in the U.K. are interested in attending brand pop-ups. (Cosmetics Business)
👀 Read more from YPulse: 3 IRL Brand Pop-Ups That Went Viral in the U.K.
