Aéropostale is giving its “Intern Diaries” series a Gen Alpha glow-up. For the return of the brand’s mini-series which launched last year, they teamed up with 15-year-old content creator Déjà Clark for new episodes. Clark’s first two already racked up 3.5M views, though mainly from TikTok, not YouTube—which is not unexpected given Clark has her biggest fandom there with 6.2M followers. Clark is also getting her own 71-piece collection with the brand, which will be released on the Aéropostale app exclusively before it hits the stores. The collab fits into Aéropostale’s broader push to get young shoppers engaged, boost brand loyalty, and pull Gen Alpha and Gen Z into its stores in malls with cross-brand rewards and creator launches. (Marketing Dive)
👀 Read more from YPulse: 3 Brands Leaning into Microdrama Marketing
