Garage is opening 20 new mall stores this year, all for Gen Z. Since November, the brand has opened new stores both abroad in London and across the U.S. in Louisiana, San Francisco, and Hawaii—and plans to continue expanding in malls specifically. After seeing its profit increase from $27M to $51M, Garage is attributing its success to focusing on profitability at its stores as young shoppers lead a mall comeback. (According to Circana, young shoppers account for 62% of mall purchases this year.) Garage has mostly focused its energy on tier-one and tier-two malls, or those that typically have dining and luxury stores, since those tend to have faster and higher return. (Glossy)
👀 Read more from YPulse: The Truth About Tweens, Teens, and Young Adults at the Mall
