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3 Brands Leaning into Microdrama Marketing

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Vertical storytelling is getting the brand investment platforms like Quibi thought it deserved—just a few years later…

TL;DR

  • Disney is turning its biggest franchises into vertical, short series (that take place inside a locker)
  • Crocs is leaning into bite-size romance with a flirty, Jibbitz-centered storyline
  • Procter & Gamble is bringing its soap opera roots into the microdrama era, delivering a “microsoap” romantic adventure
Just like YPulse predicted back in 2024, micro-binging is officially starting to eat into traditional TV time. We’ve been tracking the rise of clip content for a while now, but last year proved Gen Z is making micro-series a serious trend. Viral Chinese microdramas—built around intense one-minute episodes—pulled in millions of followers on TikTok, showing...

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