Gen Z is looking for drinks to give them energy with less caffeine. YPulse knows European Gen Z love their energy drinks—and this doesn’t change that. But they are looking for some coffee replacement options that have functional benefits and low-caffeine. Matcha has, of course, been the leading success in this category, and one study finds over half of British Gen Z “associate matcha with sustained energy.” Other drinks that have the warmth and flavors Gen Z wants from their coffee, but less impact on their sleep, include those with adaptogen or mushrooms included (which YPulse told you about in our 10 Trends to Know trend report). (Food and Drink Technology)
👀 Read more from YPulse: Energy Drinks Are The New Coffee For European Gen Z
