Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

Energy Drinks Are The New Coffee For European Gen Z

PDF

The majority of European Gen Z regularly consume energy drinks, and a growing number of brands are trying to cater to their thirst…

TL;DR

  • Energy drinks are hugely popular among European Gen Z, significantly more than coffee
  • Brands in the industry are redoubling their efforts to reach young Europeans by releasing new flavors and partnering with celebs
  • YPulse predicts that many coffee shop brands in Western Europe will soon develop their own energy drinks to cater to Gen Z’s taste—some have already started in the U.S.
Energy drink consumption has exploded in recent years, and studies suggest that Gen Z is leading the way. But just like any other of Gen Z’s bad habits (namely, vaping), energy drinks are a controversial topic in Western Europe. Still, brands in this growing industry, which is expected to reach a total value of $177B...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?