PINK dropped a new collection with the Legally Blonde prequel series. Ahead of the Amazon Prime release of Elle, PINK released a line of sequin bikinis, pink accessories, fuzzy pens, a shimmer body mist, and more on National Pink Day. While the collab was available to shop online on June 23, the line launched in stores on June 26, a few days before Elle’s release. (Can you say, “watch party dress code”?) The PINK x Elle collab emulates the Y2K aesthetic that has had a major comeback with young shoppers and brings the pieces from the prequel to life—although none of the items are actually worn on screen. After witnessing the success of Coach’s line inspired by The Summer I Turned Pretty, it’s clear that brand integration in popular TV shows can influence Gen Z fashion. (Parade)
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