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Claire’s launched a Gen Alpha-focused collab with Lana’s Life.

Jun 29 2026

Claire’s launched a Gen Alpha-focused collab with Lana’s Life. The Roblox and YouTube creator with 19M followers is the star of Claire’s latest in-store and online exclusive drop. The collection consists of 45 products across beauty, collectibles, jewelry, and accessories including squishy toys, of course. Along with the merchandise drop, Claire’s will host a meet-and-greet in California with Lana Rae. And to get young shoppers in stores, they’ll be handing out exclusive and complimentary Roblox avatar items to the first 8K customers who purchase a Lana’s Life product in stores. Claire’s is no stranger to bringing Gen Alpha-favorite creators into collaborations. In 2016, the brand started stocking JoJo Siwa’s signature bows and sold 80M of them by 2020, and has since launched an ASMR and sensory-themed summer campaign for shoppers to make their own content. (Glossy)

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