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4 Things to Know About Gen Alpha Influencers, Shopping, and Style

The youngest gen is not only being influenced, they’re influencers themselves—especially for their Millennial parents…

Written and Edited by the YPulse Editorial Team

Jul 8 2024
North America

KEY TAKEAWAYS

Gen Alpha has redefined “preppy” from Y2K collared shirts to logo-less athleisure
They’re already online shoppers, thanks to social media, games, and influencers
This gen wants to be influencers themselves—and brands like Claire’s are recruiting them

YPulse has told you for years that Millennial (and now older Gen Z) parents are being influenced by their kids when they’re shopping. In fact, YPulse’s Tween Study shows 65% of 8-12-year-olds say they influence their parents’ regular purchases, aligning with the number of young parents who say (68%) so in YPulse’s Finance / Spending Monitor data. And as these young Gen Z and Gen Alpha kids get older, and spend more time online, they’re only becoming even more influential forces. (And actual influencers, in some cases!) For brands interested in capturing Gen Alpha’s attention, or being one of their...