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4 Things to Know About Gen Alpha Influencers, Shopping, and Style

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The youngest gen is not only being influenced, they’re influencers themselves—especially for their Millennial parents…

TL;DR

  • Gen Alpha has redefined “preppy” from Y2K collared shirts to logo-less athleisure
  • They’re already online shoppers, thanks to social media, games, and influencers
  • This gen wants to be influencers themselves—and brands like Claire’s are recruiting them
YPulse has told you for years that Millennial (and now older Gen Z) parents are being influenced by their kids when they’re shopping. In fact, YPulse’s Tween Study shows 65% of 8-12-year-olds say they influence their parents’ regular purchases, aligning with the number of young parents who say (68%) so in YPulse’s Finance / Spending...

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