More Gen Z are treating Instagram and YouTube like LinkedIn. A new report from Zety shows that 80% of Gen Z workers turn to YouTube for career advice and 73% do the same on Instagram. Contrastingly, just 26% of Gen Z workers say LinkedIn is their top platform for career advice. Marketing themselves on social media, like they would on a job profile, is popular too: 74% of Gen Z used Instagram to network and 69% say they landed a job or internship from there. For a gen that is entering a labor market with fewer entry-level opportunities, social media feels like a more authentic and creative way to capture the attention of companies and recruiters. According to some experts, more brands are also using Instagram to advertise job openings and encourage applicants to DM or comment for more info. (Fast Company)
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