Gen Z and Millennials want to prioritize conscious consumerism. According to a new Mastercard report, young consumers around the world are prioritizing durability as much as cost when it comes to shopping. Reportedly, 61% of consumers 30-and-under would rather spend their money on environmentally conscious products rather than reducing the number of products they buy. Younger buyers are also thinking about the longevity of their products, with 20% of Gen Z and 18% of Millennials considering whether they can resell or reuse a product down the line. U.S. Gen Z (36%) and Millennials (31%) specifically are also significantly more likely to rent products than Boomers (2%). However, YPulse knows Gen Z and Millennials’ sustainable priorities often fall second to cost in a cause conundrum of price versus eco-friendliness. (Mastercard)
👀 Read more from YPulse: Why Gen Z Cares About Being Green, But Doesn’t Always Buy That Way
