Aldi created their own blind boxes, even for snacks. The brand is tapping into young people’s love for mystery items by releasing limited-time boxes in categories like snack, fiber, protein, and more. The boxes are dropping each day from June 22-25 and can be claimed online while supplies last. Aldi’s blind box strategy is predicted to be a hit, especially since a Circana report found that 57% of consumers grab their daily and weekly “little sweet treats” during their grocery shopping. YPulse data reflects Gen Z’s treat culture, too. Our Generation Doom trend report shows that 60% of 13-17-year-olds and 62% of 18-24-year-olds agree: “I’m willing to splurge on things that help me cope with the world.” We also know that young shoppers turn their blind box hunts into content, which is another way for Aldi to recruit Gen Z and Gen Alpha through the organic marketing these drive. (TheStreet)
👀 Read more from YPulse: Gen Z’s Treat Culture: What Brands Need to Know
