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The Chelsea Flower Show is facing an uncertain future with Gen Z.

May 27 2026

The Chelsea Flower Show is facing an uncertain future with Gen Z. This year’s show featured a King Charles and David Beckham collab and an Aphrodite-themed pleasure garden, but designers said that the 113-year-old event needs to modernize even more to appeal Gen Z and stay afloat. According to one LBC / London Student Network survey, 88% of young people said they don’t feel confident that they’ll ever own a home with a garden—a disconnect that gives young people little reason to pay more than £100 for a ticket to a flower show. (The Telegraph)

 

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