Archer is tapping into Gen Z’s fandom obsession in its new Star Wars collab. For its first entertainment collab, the snack brand is teaming up with the Star Wars franchise ahead of the highly anticipated release of Star Wars: The Mandalorian and Grogu coming out in May. The campaign includes social sweepstakes that will send one lucky fan to the Los Angeles Star Wars premiere and themed packaging for three of its best-selling flavors, as well as a 30-second spot with clips from the movie which will air on Disney+. Customers who buy $25 worth of qualifying Archer products will also receive a $10 Fandango Movie Reward to go towards tickets. YPulse has told you that Gen Z is transforming movie-going—and brands leaning into the young people’s fandom obsession will get a piece of the success and attention. (Marketing Dive)
🔮 YPulse Predicted: Fandoms will save the movie theater in 2026
