YSL Beauty hosted an event in Madrid tapping Gen Z’s “soft clubbing” vibes. YSL Beauty just hosted its first-ever Block Party at Cafe Commercial in Madrid, the first of a new event plan with future stops in NYC and London. But the reason the party stood out wasn’t just because of who showed up—it was when. Running from 4-10pm, early by Spain’s famously late-night social standards, the event leaned into Gen Z’s growing love of daytime socializing, where going out no longer means sacrificing sleep. There are a few drivers behind this shift in the region broadly. In some cities, like London, stricter nightlife regulations play a role. But mostly, it ties into Gen Z’s growing focus on wellness; think early bedtimes, sleep tracking (hello, Oura Rings!), and the rise of “sleepmaxxing” as a lifestyle. (Dazed, Vogue Business)
👀 Read more from YPulse: Why Aren’t Young Brits Going Out Like Other Europeans?
