Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

British Gen Z workers want time to “touch grass.”

Mar 25 2026

British Gen Z workers want time to “touch grass.” A new study of 18-29-year-old office workers shows long hours indoors, constant screen time, and uninspiring office environments are taking a toll. The vast majority (88%) say being inside all day negatively impacts their mental health and 30% go as far as saying they feel “trapped” behind walls and screens. It’s no surprise, then, that a poll commissioned by plant-based food company Ecotone found younger gens are eager to swap their desks for the outdoors. Nearly half (48%) would like a U.K.-wide monthly paid “Green Day” to reconnect with nature. When asked about their ideal work environment, 91% of Gen Z and Millennials said they’d prefer to work outside at least some of the time and 49% would be more likely to stay in a job if given time off to spend in nature or volunteer for environmental causes. (Daily Express)

👀 Read more from YPulse: NA vs WE: How Do Young Consumers Take Care of Their Mental Health?

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?