Brands are suddenly all Hannah Montana fans to tap into Gen Z and Millennial nostalgia. It’s not often brands can appeal to both generations (see the side vs. middle part hair wars or skinny vs. baggy jeans), but that’s exactly what’s happening with the 20th anniversary special of Hannah Montana. With Miley Cyrus back on board, brands like Chipotle and Olipop are posting memes related to the show, and Starbucks, Zara, Adidas, and Hollister are all creating Hannah Montana products in collaboration with Disney. According to Cyrus, the 20th anniversary special wasn’t planned—so brands have had to quickly jump on this trend, producing themed content and products in three months or less. Brands should be constantly prepared to harness the young gens’ obsession with nostalgia: YPulse data shows 60% of 13-39-year-olds are currently rewatching shows they watched as a kid and Hannah Montana made their top 10 favorite TV shows from their youth. (Inc.)
👀 Read more from YPulse: Why Young Adults Still Love to Watch Kids’ Content
