article

Why Young Adults Still Love to Watch Kids’ Content

Nostalgia is keeping kids’ content popular with young people into adulthood, but even new releases connect with their inner child…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z and Millennials are rewatching movies from their childhoods more than any other kids’ content
  • Overall, they’re watching older kids’ content the most because of the comforting nostalgia factor
  • Millennials are watching newer kids’ movies and TV shows most, likely because they’re watching with their own kids
Gen Z and Millennials have an ongoing love for children’s movies and TV shows, well into their adulthood. Even as streaming services and networks burst with new releases for their bingeing, there’s something special to these gens about reliving classic flicks and series from their childhood. YPulse’s new Kidulting trend report asked, “Do you rewatch the same kids’ content today that you watched growing up?” and nearly 70% of 13-39-year-olds say yes. But 43% also watch current / new kids’ content that wasn’t around when they were young, so nostalgia isn’t the only thing making the magic of kids’ content...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?