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Speaking of Disney+, they’re launching a vertical video feed—and we called it.

Mar 12 2026

Speaking of Disney+, they’re launching a vertical video feed—and we called it. Going into 2026, YPulse told you to expect every platform possible to launch social media-inspired features as socials increasingly focus on entertainment over friend-to-friend sharing. And now, after launching a vertically shot mini-series just last month, Disney is adding a whole new “Verts” feature to their app for more phone-sized (and algorithm-driven) watching. It’s obviously in alignment with how the youngest viewers consume video, but the brand is planning to follow their preferences beyond just screen size. In addition to clipping their massive catalog into short form, they’re teasing future content from creators and influencers. If and when they do, Verts will really reflect Gen Z’s content consumption and the potential to end up on it will be a major UGC motivator. (Hollywood Reporter)

🔮 YPulse Predicted: In 2026, everything will be social media

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