Lowe’s is ready to make more loyal customers of Gen Alpha. Between their gamified engagement with brands and influence over parent purchase decisions, these kids and tweens can actually be valuable loyalty members. Lowe’s is going beyond the classic IRL craft workshops and even Roblox activations to connect with the next gen by launching MyLowe’s Rewards Kids Club. Kids of any age can register, but they’re focusing mainly on 3-10-year-olds right now. Through their parents’ account, kids can get their own loyalty landing page with badges and rewards, bringing them into the fold of a true retail experience. Of course, on top of the brand affinity they’re building early, Lowe’s is also using this as a way to get more firsthand data on families to understand the young gen’s priorities. (Ad Age)
👀 Read more from YPulse: What Does Brand Loyalty Mean to Gen Z?
