FIFA bought a one-way ticket to being Roblox’s top branded game.While user-made mini games dominate Gen Z’s time on Roblox, FIFA took the route of purchasing and rebranding the existing “Super League Soccer” to shoot themselves to the top of the branded games list. The game already averaged nearly 10M monthly users and 1.5M daily plays—but in January alone, it had 44M visits under the new name. This isn’t FIFA’s first time in Roblox—their 2022 World Cup activation drew over 26M visits—but it’s a deeper integration that’s yielding more engagement, especially ahead of the highly anticipated 2026 World Cup. Other brands have taken this same path of purchasing an existing game, including NASCAR and the NFL, the latter of which has the second most-visited game this month. While essentially side-stepping building up a brand-new game, this strategy is proving to create more permanent brand visibility in one of Gen Z’s favorite games. (Max Power Gaming)
👀 Read more from YPulse: Gen Z’s Favorite Video and Mobile Games in 2025
